Modern fonts happening in Google’s Search Ranking
SEO
stands for search engine optimization. This is the process of getting traffic
from “organic”, “free”, “natural” search
results on search engines.
Search
Optimization is a very progressive field that continues to grow daily. It has
never been as important as it is now too keep track of all the changes
happening in Google’s Search Ranking algorithms.
In
the hope of helping you as much as we can, we have decided to make an article
about the Top 5 Google Ranking factors for Modern Fonts
1.Google Freshness Algorithm
Google
Freshness Algorithm, that came out back in June 2010, has been a game-changer
for many websites across the Internet. If you have a good amount of old content
that does not rank up, updating it could be crucial to improving your SEO
rankings. It seems that Google prioritizes new content, but makes sure that at
least some of the Search Engine Result Pages (SERP) are up-to-date results.
The
freshness algorithm is updated more often than other core algorithms that
Google frequently uses, so keeping your content new and fresh will definitely
have a big impact on your rankings!
2.Mobile-first indexing
As
of November 2016, when it was announced, the website’s search rankings are now
directly affected by compatibility with mobile phones. In the past, websites
were made to support desktop versions first, while the mobile versions were
secondary. Most of the webmasters didn’t even bother with the mobile optimization
of their websites. As of the last couple of years, this has drastically
changed. Today, web designers create websites with the focus on mobile versions
as their visits highly surpass the desktop ones. We are living in a time where
everyone is constantly using their mobile phone!
3.HTTPS
On
August 2014, it was publicly announced by Official Google Webmaster Central
Blog, that HTTPS is an official ranking factor. Google has clearly explained to
all of the webmasters that the security of their websites is their top
priority. They invest a lot of money into making sure that their security is
the top of the line through strong HTTPS encryption. People who used Gmail,
Google Drive and Google search, were transferred to a secure connection to
Google with Modern Fonts
Three
years later, yet another notification was released, warning webmasters about
using HTTPS protocol on websites where people are required to enter their
personal data. We highly recommend that you relocate your website to HTTPS. It
will provide your users with a secure connection and also improve your Google
rankings!
4.Backlinks
Backlinks
continue to be one of the strongest ranking signals in Google’s search
algorithm. The higher the number of links that you have from high-authority
domains, the higher your chances are to rank good for top keywords.
Since
the update called “Penguin 4.0”, sites with low-quality backlinks were filtered
and cleaned. This updated had a big impact on a lot of websites at the time -
some of these websites never recovered.
5.Social signals and brand power
We
have noticed that signals from social media like Instagram, Snapchat, Twitter
and Facebook correspond with search rankings. Branded searches give out a
strong signal to Google’s search algorithm.
6.Domain power
Exact-match
domains used to be a good way to boost organic search visibility. Because of
Google’s algorithms, we can still notice two major verticals of domain power:
- Domain seniority
- Exact-match domains
7.Schema markup
If
you are interested in how to rank higher on Google, then Schema markup code is
one of the most important ranking factors. Schema markup is a code that you put
on your website in order for it to help the search engines return more
information to the users that are browsing your website.
This
code is particularly beneficial for small, local businesses.
8.Page speed
Last,
but not least is the page speed of the website. Page speed has become a vital
factor ever since Google implemented mobile-first indexing. This means that the
lower the speed of your website is, the lower you will be ranked.
These
were our top 8 ranking factors.
We
hope they help you rank your website higher!
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